A factory manager is interviewing for a new accountant. He asks only one question: ‘What is two plus two?’ Candidate after candidate gives the wrong answer. Finally, the right man walks in. ‘What answ...

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"If you build it, they will come" is a trap. Technologists and their users who don't understand the pernicious nature of the collective active problem trap themselves.

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People stay on bad platforms because the value they provide to one another is greater than the costs the platform extracts from them. That means that when you see people stuck on a very bad platform –...

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