Roll Up The Rim Returning for Good, Tim Hortons Confirms Tim Hortons’ ‘Roll Up The Rim To Win’ contest is returning permanently to celebrate the franchise’s 40th anniversary. The contest transitioned to a digital format in 2020 due to health concerns but has been brought back in response to customer feedback. The coffee chain confirmed the annual custom is back and will continue in future contests.

• Tim Hortons’ ‘Roll Up The Rim To Win’ contest is returning permanently.
• The contest commemorates the franchise’s 40th anniversary.
• In 2020, the contest changed to a digital format (‘Roll Up To Win’) due to health concerns.
• The contest cups were reintroduced last year following customer feedback.
• Tim Hortons president confirmed the contest is back and will continue in the future.