Super Bowl-winning coach Bruce Arians urges prostate cancer screenings: 'It will save your life'

Former Super Bowl-winning head coach Bruce Arians is promoting prostate cancer screenings as part of the NFL’s “Crucial Catch” initiative. He shares his personal survival story, highlighting that early detection through a simple PSA blood test was crucial in his own diagnosis and removal of prostate cancer at age 51. Arians stresses the importance of men starting an annual ‘scorecard’ with their doctor for PSA levels, noting the over 99% five-year survival rate for early-detected prostate cancer.

• Bruce Arians, a former Super Bowl-winning coach, is advocating for prostate cancer screenings.
• He is partnering with Novartis for the “Relax, It’s a Blood Test” campaign.
• Arians was diagnosed with prostate cancer in 2007 and credits early detection via a PSA blood test for his survival.
• He emphasizes that early detection is key, as one in eight men in the U.S. will be diagnosed with prostate cancer.
• Arians encourages men to start an annual ‘scorecard’ by getting their PSA levels checked yearly by a doctor.
• He mentions that if detected early, the five-year relative survival rate for prostate cancer is over 99%.
• The campaign uses humor, urging athletes to ‘relax their tight ends,’ referring to the PSA blood test as a simpler starting point than a rectal exam.
• Former NFL players Rob Gronkowski and Tony Gonzalez were also involved in the campaign.