'Human Consent Registry' Launched to Control AI Use of Likenesses

‘Human Consent Registry’ Launched to Control AI Use of Likenesses A new effort to give people more control over how artificial intelligence uses their identity is taking shape, as Hollywood stars and a major nonprofit move to formalize consent rules for the AI era.

On May 12, RSL Media — the nonprofit founded by actor Cate Blanchett — opened access to what it calls the “Human Consent Registry,” a centralized database where individuals can specify how their likeness may be used by AI systems. Through this platform, people can explicitly permit, prohibit, or require payment for the use of their “name, image, voice, and other attributes,” with planned expansion to cover “creative works, characters, and marks” as well.

Later the same day, support for a broader framework around these ideas became public, as prominent actors George Clooney, Tom Hanks, and Meryl Streep lined up behind a complementary initiative dubbed the “Human Consent Standard” for AI licensing. Their backing signals that concerns about AI replicas and unauthorized digital doubles have moved from niche policy debates into the mainstream of the entertainment industry.

Taken together, the registry and the emerging standard aim to create a chronological path from individual control tools to industry-wide norms. First, the registry introduces a mechanism for any person to register their preferences. Next, the Human Consent Standard seeks to guide how tech firms, studios, and AI developers license and respect those registered terms at scale.

Supporters frame these moves as an attempt to balance innovation with basic human rights to identity and labor, especially as generative AI makes it trivial to clone faces and voices. While full legal and technical enforcement remains uncertain, the combined pressure of celebrity advocacy and a formal registry is intended to push AI companies toward honoring clear, consent-based rules for using human likenesses.

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