India Fast Fashion: Growth, Trends and Emerging Business Models

Fast fashion has seen unprecedented growth in India over the past decade driven mainly by changing consumer preferences of young population. Indians who earlier preferred buying ethnic wear for occasions are now open to western trends. The easy availability of Fast fashion garments at affordable prices coupled with heavy promotion and marketing by brands has made fast fashion mainstream in tier 1 and tier 2 cities.

The young working population in metros and tier 1 cities prefer latest western trends over traditional clothing. They look for novelty, variety and value for money which fast fashion perfectly fits. Various international and domestic fast fashion brands have entered India and see it as one of the key growing markets globally. Indian consumers aged between 18-35 years form the major customer base for these fast fashion brands.

Emergence of Domestic Fast Fashion Players:

Seeing the potential, several Indian entrepreneurs have also launched their own fast fashion brands in the past 5 years. Notable among them are labels like FabAlley, VanHeusen, Max Fashion, Splash etc. These homegrown brands understand Indian sensibilities better and offer western silhouettes inspired by latest international runways but adapted for the conservative Indian audience.

India Fast Fashion: https://www.coherentmi.com/blog/india-fast-fashion-growth-trends-and-emerging-business-models-95